Reno, Nevada, 28th April 2026, ZEX PR WIRE — Voshte Gustafson is packing a booth kit, a fresh round of promotional products samples, and the same in-person energy that earned her the nickname “The Trade Show Girl.” A promotional products professional with Color Graphics, she is headed to NAFOA’s 44th Annual Conference at the Grand Sierra Resort in Reno, Nevada, April 27-28, 2026, where Color Graphics, the Alaska Native and woman-owned promotional products company she and her husband Kiley operate, will exhibit and sponsor. For Gustafson, whose work life is built around trade show floors, the NAFOA conference is where the job gets good.
Gustafson openly says she loves the trade show circuit: travel days, booth setups, hotel lobbies, and the rush of walking into a room full of strangers and leaving with real relationships. It is also the part of the promotional products industry where Color Graphics competes the hardest. When the big-box players hand out a catalog, she prefers to start a conversation.
“We start conversations. We listen. We qualify. We don’t just hand out a catalog and walk away,” Gustafson said. “That’s how you build something lasting, especially at NAFOA, where people in the room are here for real work, not free pens.”
NAFOA’s 44th Annual Conference, hosted by the Washoe Tribe of Nevada and California, is one of the country’s most important annual gatherings for tribal finance and economic development. The event runs April 27-28, 2026 at the Grand Sierra Resort, 2500 East 2nd St., Reno, NV 89595, with two days of expert panels, economic insights, and networking.
Color Graphics is an Alaska Native and woman-owned promotional products company based in Washington State. Voshte Gustafson and her husband Kiley operate the business together, working with tribal organizations, businesses, and community programs on branded merchandise and custom apparel projects. The NAFOA audience of tribal finance officers, administrators, and business leaders is exactly the kind of crowd Color Graphics has spent years serving, producing items for casinos, community events, paddles, tribal youth organizations, tribal health programs, and apparel programs for tribal leadership and tribal enterprise services.
“We’re proud to sponsor the 44th Annual NAFOA Conference,” Gustafson said. “Together, we’ll drive economic growth and strengthen the future of Native American communities. For Color Graphics, that means showing up, supporting NAFOA’s work, and putting ourselves in front of people who actually need what we do.”
For Gustafson, trade shows are not a lead-gen tactic. They are the core of how Color Graphics grows. She plans ahead, brings small gifts for clients she knows will be on-site, and treats the booth as a front door rather than a display case. Her approach on the floor is a quieter version of the operational discipline she brings back to the office: confirming specifications, reviewing proofs, aligning timelines, and delivering reliably.
“You’ll see the same workgroups across different shows. They remember you,” she said. “They’ll stop by and say, ‘We loved what you made for us last year.’ That recognition makes future conversations easier, and it is why we keep showing up.”
A Tlingit Alaska Native with ties to Southeast Alaska and Klawock, Voshte Gustafson brings a particular care to tribal clients. She says cultural respect is not a talking point. It shapes how she listens, what she suggests, and how she follows through on a deadline. At NAFOA 2026, she expects to see both long-standing tribal clients and new ones looking for a promotional products partner who gets it.
NAFOA attendees are invited to find Voshte Gustafson on the exhibit floor and talk through anything from event giveaways to a full branded rollout for the year ahead.
About Color Graphics
Color Graphics is a promotional products company based in Washington State. Family-owned since 1984, the company has been Alaska Native and woman-owned since Voshte Gustafson and her husband Kiley acquired it in 2012. Color Graphics supports branded merchandise and custom apparel projects for tribal organizations, businesses, and community programs, with a focus on accuracy, coordination, and dependable delivery. Voshte brings a detail-driven approach to managing specifications, proofing, timelines, and delivery, helping clients avoid costly errors and last-minute stress.
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