Dubai, United Arab Emirates — The UAE has long been a global hub for luxury fragrances, and homegrown brands like Anfasic Dokhoon and Khaltat have enjoyed a stronghold in the local market for years. However, in the last few months, there have been signs that the industry is undergoing a transformation. Multiple stores have quietly closed in prominent locations, sparking rumors that local brands are adjusting to the changing landscape.
Industry experts note that the rise of international brands like Tom Ford and Gucci, which have introduced Middle Eastern-inspired scents, may be reshaping the market. While local names such as Anfasic Dokhoon continue to hold a loyal customer base, there has been a noticeable shift in consumer preferences.
While some see these store closures as a sign of brands retreating, others argue that this could be part of a broader strategy to refocus on online sales and exclusive retail locations. The luxury fragrance market is always evolving, and local brands may be adapting to meet new consumer demands in an increasingly globalized industry.
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